J. Michael Andrews
Marketing & Revenue Leader — Multifamily · SEO · Branding
Professional Summary
Revenue and marketing leader who fills and keeps units. Pairs rent-optimization pricing with brand, SEO, and campaign work that performs on real budgets — driving renewal retention, lease-ups, and occupancy across markets.
Highlights
- “Find your Happy” campaign on a limited budget
- +35% renewal retention
- SEO & website rebrands
- Rent-optimization pricing (LRO/RealPage)
Core Competencies
Revenue, Marketing & Sales
- Revenue/rent optimization (LRO, RealPage)
- Renewal retention & resident relations
- Marketing strategy, SEO & branding
- Market analysis & competitive pricing
Operations & Asset Management
- Property operations & portfolio oversight
- NOI optimization & performance analysis
- Value-add repositioning & due diligence
- Risk, compliance & Fair Housing
- Acquisitions, dispositions & lease-ups
Executive Leadership
- P&L & budget ownership, forecasting
- Strategy, growth & value creation
- Investor relations & reporting
- Vendor & contract negotiation
- Team building & mentorship
Technology & Software
- Yardi, RealPage, OneSite, RentCafe
- Blue Moon, AMSI, CRM & reporting
- Web dev (HTML/CSS/JS), e-commerce
- Local-first AI, automation & agents
Professional Experience
Senior Manager — ClearWorth ResidentialFeb 2023 – Present
- Lead multifamily property operations and repositioning for a firm specializing in improving underperforming assets.
- Align operational strategy with investment objectives to drive efficiency, performance, and value creation.
Manager, Multifamily Operations — Nationwide Portfolio Oversight — Avenue LivingFeb 2024 – May 2025
- Oversaw operations across a nationwide workforce-housing portfolio for a North American real estate investment trust.
- Partnered with regional teams and vendors across markets to standardize best practices and improve NOI.
Senior Property Management Specialist — Emerge LivingMar 2023 – Feb 2025
- Delivered operational support and performance oversight across a multifamily management portfolio.
Operations Support Specialist — ClearWorth CapitalApr 2021 – Mar 2023
- Supported acquisition and repositioning of underperforming multifamily assets to maximize investor returns.
- Contributed to deal analysis and value-add improvements through joint-venture partnerships.
Property Manager — ClearWorth ResidentialNov 2019 – Apr 2022
- Positioned a growing property for market; led amenity, office, and landscaping enhancements and a full website rebrand.
Community Director — CWS Apartment HomesDec 2017 – Oct 2018
- Ran daily operations on RealPage/OneSite; owned customer service, marketing, sales, pricing, and investor reporting.
- Increased renewal retention by 35% with a 4% trade-out ROI using rent-optimization software and market data.
- Maintained occupancy +3% through Hurricane Harvey and market saturation.
Property Manager / Auditor / Due-Diligence Team Leader — Marquette ManagementApr 2016 – Nov 2017
- Renegotiated contracts and reduced operating costs by 20%; served as Yardi Specialist and software tester.
- Selected to help develop the Yardi RentCafe platform for the southern region and mentored teams post-rollout.
- Led new-construction punch for the luxury Catalyst high-rise in downtown Houston.
Property Manager / Trainer / Marketing & SEO Specialist — Steadfast CompaniesOct 2013 – Apr 2016
- Sustained 93% average occupancy and +3% ROI YoY; reduced HOA fees by 2%.
- Co-developed the “Find your Happy” marketing strategy to grow exposure on a limited budget.
- Led operations for months post-acquisition without regional presence across three ownership transitions.
Property Manager / Interim Regional Manager — CFLane, LLCAug 2011 – Oct 2013
- Achieved and maintained 96% occupancy and +6% ROI YoY; provided regional operational support and inspections.
Property Manager / Regional Support Specialist — Davis DevelopmentAug 2008 – Aug 2011
- Renegotiated vendor contracts saving the portfolio 10% annually; built localized training for new hires.
Senior Recruiting Manager, Property Management Division — Career StrategiesOct 2007 – Aug 2008
- Averaged 1,200 booked hours/week; selected to open a new office and trained managers on operations and Fair Housing.
Regional Trainer / Leasing — RREEF · Archstone2004 – 2007
- Trained regional teams and delivered leasing performance across multi-market apartment communities.
Programs & Websites Developed
homeconnect.cloudResident information portal for multifamily communities — operations meets modern tech.
Ask MykLocal-first AI assistant — private, tunnel-served, with an iOS companion app.
MB
Myks Brain engineNode.js/Express gateway with local Ollama inference and an autonomous build agent.
Designs by MYKFounder — brand, web, and creative studio: client sites, e-commerce, identity.
QC
Queens Custom ShopE-commerce build — Express, SQLite, PayPal checkout.
AI
Local AI TrainerStreamlit + Ollama teaching app for hands-on model workflows.
Certifications & Ongoing Education
- Certified Apartment Manager (CAM) — National Apartment Association (2016)
- Intro to Programming: HTML & CSS — Udemy (2016)
- Video Shorts Specialist for Claude — Hyper Entrepreneur (2026)
- In progress: GitHub Foundations, Google AI Essentials
- Pursuing: Hugging Face Agents, AWS Cloud Practitioner, Microsoft Copilot
- Roadmap: RHCSA, AWS Solutions Architect, CKA
Education
- University of Houston — Communication & Media Studies
- Houston Community College — Social Psychology
Platforms & Skills
Yardi Voyager · RealPage · OneSite · RentCafe · Blue Moon · AMSI · LRO · CRM · Multifamily Operations · Asset Management · Property Management · NOI Optimization · Revenue Management · Budgeting & Forecasting · Investor Relations · Underwriting · Due Diligence · Value-Add Repositioning · Acquisitions & Dispositions · Lease-Ups · Renewal Retention · Fair Housing · Vendor Management · Marketing & SEO · Team Leadership · Training & Enablement · HTML/CSS/JavaScript · Node.js · Express · E-commerce · Local-First AI · Automation